Business Use of Information Technology

As we are pushed to embrace the cloud and other internet delivery of programs, it is worth noting the Australian Bureau of Statistics research into the business use of information technology.

The ABS survey indicates changes in the use of technology in general, but more specifically web presence, social media presence, internet commerce and other areas. Unsurprisingly, the trend is that all technology use is increasing in general.

Business is increasingly using the internet and technology in better ways to conduct their business. This further enforces our need as bookkeepers to utilise the best and most appropriate applications to assist our business owners to be efficient and embrace the internet in ways that work for them.

As bookkeepers, you must make an effort to keep abreast of developments in technology that can assist your clients. For example, you may be able to suggest timesheet or mobile invoicing applications to make a business owner’s systems more efficient.

Business Use of Information Technology  2012-13 to 2014-15

    2012-13 2013-14 2014-15
Estimated number of businesses ‘000 770 757 776
Businesses with internet access % 92.6 94.7 94.8
Businesses with web presence % 47.2 47.1 48.6
Businesses with social media presence % 26.1 30.8 34.0
Businesses with broadband as main type of connection % 99.6 99.2 99.2
Businesses which placed orders via the internet % 53.4 56.0 55.7
Businesses which received orders via the internet % 30.2 33.2 33.8
Internet income $b 246.4 266.8 285.
  • Proportions are of all businesses
  • Business counts are provided for contextual information only, and the total may not sum to the total of components

Business Use of Information Technology by Employment Size 2014-15

Between 2013-14 and 2014-15, most key indicators of business use of information technology increased. The greatest change was in the proportion of businesses with a social media presence. This increased three percentage points to 34% between 2013-14 and 2014-15. The proportion of businesses

that received orders via the internet increased by one percentage point between 2013-14 and 2014-15 to 34%. The value of income derived from the sale of goods or services via the internet increased by 7%, from $267 billion in 2013-14 to $286 billion in 2014-15

    0-4 persons 5-19 persons 20-199 persons 200 or more persons Total
Estimated number of businesses ‘000 468 249 55 4 776
Businesses with internet access % 93.9 95.5 99.1 99.9 94.8
Businesses with web presence % 38.9 59.4 79.5 91.2 48.6
Businesses with social media presence % 25.0 45.1 56.8 71.0 34.0
Businesses with broadband as main type of connection % 99.1 99.4 99.8 99.7 99.2
Businesses which placed orders via the internet % 50.8 61.0 71.7 81.6 55.7
Businesses which received orders via the internet % 29.9 39.5 39.8 49.6 33.8
Internet income (c) $b ^19.5 45.7 ^62.0 158.3 285.5
  • Proportions are of all businesses
  • Business counts are provided for contextual information only, and the total may not sum to the total of components due to rounding.

References